What is a Tennessee Squire? Well, it's a promotional program that the Jack Daniels Distillery runs. They give you a plot of land located on the Jack Daniel's propery in Lynchburg, Tennessee, complete with a propery deed. You become a landowner in the state of Tennessee, and therefore Tennessee Squire. They also keep in frequent communication with you about Jack Daniels happenings and events and periodically they send you gifts.

We visited Lynchburg in October of 2024 and took the Distillery tour. If you visit the distillery, they have a special building that just the Squires can enter. Unfortunately, by time our tour was over, the Squires building had closed for the day. But, here is a picture from the inside that someone else had posted on the web.